The Right Type of Content for Search Engine Ranking
The type of content you chose to place on your site will greatly affect your success. There is an easy formula for making sure you have the right type of content. Remember the point of all SEO should be to make your site get loved and appreciated by search engines.
Newsworthy and instructional blogs are best
The search engines favor newsworthy and instructional type of websites. Good thing for you that blog platforms like WordPress are suitable for both. There is no way around the fact that you have to have a continuous supply of up to day fresh content for your site.
New and fresh original content is king
Any site that does not have several whole new pages going up every day will not be able to compete against large budget competitors. Most big sites spend all their time and money on marketing and very little on putting new content on their site daily. You may be able to dominate a niche market without lots of content but you won’t be able to make any decent amount of money.
New original content is cheaper than spam
Writing new content every day is thousands of times cheaper than buying mass amounts of different types of marketing, especially SPAM. If you don’t like writing hire a writer overseas and just be the editor for your site. Either way you want your everyday content to have your target keywords in the titles and in the content area of all your posts and pages. new content means nothing if it does not optimize for the phrases used in search engines by your customers. See this article for more on keyword placement.
Keyword research determines type of content
Figure out what your customers want through keyword research. Then find the right support staff or network to produce content that will be enjoyed by that target market. People often make the mistake of stuffing keywords where they don’t belong or making every peace of content a sales pitch in disguise. If you watch your own web surfing behavior you will likely find yourself avoiding those types of sites. Learn from that.
Keep sales pitches where they belong
The right type of content does not necessarily mean the right sales pitch you think people want to hear. No one likes sales pitches. Write articles about things they are interested in and figure out a way to include your keywords in a way that is not annoying or obvious. Search engine optimization is not about talking people into buying. That is the job of your buy buttons and your sales pages.
Content that fits search engines
The right type of content is articles that search engines think their users will enjoy. Filling your site with rss feeds or fake news that you got from somewhere else will only deter search engines like Google, Yahoo, and MSN from assisting your site. Original commentary on current events does work quite well though. They have advanced mathematical algorithms that can detect the quality of content. Don’t be lazy because that just costs too much money and wastes your time.
Use your content articles to direct page rank to your sales pages
If you are trying to rank high for any terms for example “free SEO training” make sure you put keyword links to the conversion page for “free SEO training.” That way your article does not have to be a sales pitch and it will promote your main page with your internal linking strategies. Links from inside your site pass just as much Page Rank as links from outside of your site, all other things being equal. See more on link building strategies here.
Do it right the first time
Do not waste your time on any short cut garbage. SEO is like relationships, the more quality time you put into them the more rewarding they are. We highly recommend that everyone stay away from anything that seems like a trick or a short cut. How would you ever find out if you were penalized for behavior that the search engines think is bad? The fact is you wouldn’t know and would continue to bang your head on the wall trying to figure out how you did not follow the instructions “exactly” to make the “SEO Trick” work.
Keep it simple and focus on visitor enjoyment
The best type of content is what every type of written material, video, and graphics your target customers would enjoy. It seems simple enough but most people get distracted from that with all the “so called” advanced SEO techniques. Just keep it basic and the search engines will reward you for it. Blog about what your customers are passionate about. That is how you create the right type of content for search engine optimization.