It is not easy to attract links from high ranking websites. Knowing that, you could devise ways to cheat and get them or, you can use that same mental energy to try and come up with clever ways to create organic or naturally high ranking links to your site.
High ranking news links from press releases work
Getting in the news is the number one way to get high ranking links quickly. There are a million ways to get into the news and paid press releases should not be below your standards. A paid press release about something newsworthy is great link bait.
Most people just release massive amounts of press releases that are full of keyword links. They are mistakenly thinking that they will get those links on high ranking pages. That is rarely the case and they may have wasted their shot at getting the press to trust them.
There is nothing more sweet than getting reporters and news bloggers on your side. Help them with their site and their carrier if you want to make friends with them. Be the opposite of selfish and you will be rewarded.
Free high ranking links with press releases
Press releases are nothing more than simple announcements or information releases that should be geared toward convincing someone working in the press that your content is newsworthy. Put something that reporters and news annalists would think their readers would like on your site. Do something unique that will interest people who work in the press and media and then notify them about it. See this article on creating the right type of content.
You many only have one shot with press releases
Don’t let your site get put on the press release spam list. Getting your site ignored by the press is a giant mistake that you may never recover from. High page rank links cost a lot of money or require too much time to get manually. Press releases done correctly are the cheapest way to get high page rank links back to your site. Search engines pay very close attention to high ranking news links. See this article for more information on creating back links manually.
High ranking news links can fast forward optimization
High ranking news links have been proven to catapult websites into the lime light. One great link can bring much more than one vote with it. Keep in mind that there are thousands of websites harvesting (sometimes stealing) content from news websites. Some of these content harvesting sites also have high page rank themselves. Every site that harvests the high ranking link to your site will also give you back-links. Done right this can bring in wild home runs. Many times this can be done by releasing high quality videos.
Get video on your site and don’t get slammed for cheating
Video is a great way to attract links. Video is so easy to create that kids in basements are producing top quality ads and commercials. Just look at who is dominating Youtube viewership. Video software is free or dirt cheap and there are a large number of free photos and video clips on the net to select from. Put it all together and you have a newsworthy video that reporters or news websites might like to link to. Some accomplish this through humor, tragedy or just ingenuity. Make sure your keywords are in the audio of your videos.
Video audio indexing is affecting ranking
Video is getting indexed by the search engines so now is the time to jump on this train. Audio is now being specifically indexed as text clips and will start having a larger impact on search engine rankings very soon. Everyone who invested heavily in fake videos and videos with no audio are already regretting it now that their videos have stopped bring them ranking and visitors. Video spam does not work anymore if it ever really did.
Comment on newsworthy current events
Interesting commentary on the news is another great way to get traffic and links. When you speak for or against a news article or opinion, that other author may find your article and link to it with his or her answer to your article. This can be accomplished with ping back although in a less powerful way. When someone searches for that authors name or that specific article or even the website that hosts that article, you can optimize your articles to come up just under theirs in search results.
News sites like to link to statistical data
Statistical information that reporters find trustworthy is a great source of ongoing links. Getting a few reporters or news article writers to trust your site as a source of reliable information is the sweet spot when it comes to getting free links that have earthquake like effects on your own sites rankings. Make your site an authority on a specific subject and write articles every day. Once you have great content you need to bring that content to the attention of people who can bring you optimization in the form of back links to your articles. Read these articles on the general strategies for bringing back links for optimization.
Reviews bring back links and traffic
Reviews of anything will bring links. If you establish your content as being as good as any other expert on whatever your site is about then your reviews will gain respect. If company “A” has a hypothetical page rank of 7 and links to your article, that will have a major affect on your pages ranking. If your review is a valuable way for that site to market their product or service there is a good chance they will link to your article in an attempt to show proof to their customers that others are speaking well of whatever they are selling.
Research the types of sites that will bring you high page rank links
There are thousands of different ways to create link bait and attract high ranking links to your site. Make sure you have a target in mind which means you have already researched the potential optimization that links will bring your site. Make sure your site will benefit in SEO more than it would if you just bought ad space on a site. Buying links will work for temporary ranking but the cost keeps going forever and search engines know whether a link is natural or not. Read for more information on search engine optimization.
Don’t waste your own page rank with outbound links
When you write a review or link to another site, make sure you use the “nofollow” attribute tag for outgoing links. If you are using WordPress this comes auto installed so you don’t have to worry about it. It is important that you do not send your optimization juice to others outside of your site. Link to other pages of your site with keyword text and do not use the nofollow attribute and it will pass the page rank of all incomming links to that page to your other internal targeted pages. Click to see more more on internal site linking strategies.