SEO or Death!

It’s Search Engine Optimization or death for your business.

If your company does not learn how to do its own SEO, your company will die. It’s a scary prospect to realize that the majority of people you can hire for SEO are not going to help your business make money. Just ask them if they’re willing to do SEO work for you in exchange for a percentage of the increase in revenue they provide to your business. Are they willing to put their money where their mouth is?

Is my business dying?

What you should be asking yourself is “Am I going to put the future of my business in the hands of somebody else? If they know how to do SEO, my company can learn how to do SEO also.” That’s what you need to be thinking right now.

Why SEO is easy for any business.

What is SEO anyway you might ask yourself that question as you watch videos of on SEO and Internet Marketing and read all the downloadable free information on how to get ahead in search engine optimization and Internet marketing. Is SEO some type of myth that only the Internet marketing guru’s know about. Maybe it’s some secret trick or some exclusive secret sauce that nobody knows except for people who can manipulate Google. Any business can write articles, create video, audio and downloadable PDF reports and eBooks.

Why is SEO so easy now?

The face of SEO has changed. People who are worried about page rank and ranking for any one particular keyword, are simply going to be spinning their wheels. It’s interesting to know, that Google has changed their algorithm and made it so complex that people who try to manipulate them end up paying the ultimate price, death of their online business. Google rewards website that create relevant content and deliver that content in the form that their website visitors enjoy.

Page rank has become IRRELEVANT!

Shocking news, page rank does not matter for SEO any longer. Page rank, well, at least the page rank that Google shows you with their tools has become completely obsolete for judging the quality of the website. SEO tools and other types of marketing tools that search the web looking for pages that have high page rank in order to get a link from them are typically full of spam links already. Do you think Google is blind to this?

Being number #1 does NOT equal revenue

Shocking news, keyword ranking no longer means everything when it comes to business revenue. Depending on where you’re at in the country, you can get different ranking results. So you might be ranking number one in Washington State and you might be ranking number 50 in Florida. Google results are being skewed based on the location of the users IP address. They track not only by IP address but also the user’s browser, the Google toolbar and especially if you’re using Google Chrome.

#1 ranking obsession can kill you mentally

Keyword ranking obsession causes business decisions to be based on pride with a fiendish desire to be number one in Google regardless of the cost. In reality it happens regardless of whether or not top ranking is the best way to make revenue for their business. Most people look at the fact that their top competitors are ranking well for given keyword as a signal that they should rank well for that keyword at all cost. It just might mean that they’re wasting their money on marketing that isn’t working which should give you an advantage if you focus your efforts on what actually produces revenue.

Keyword research + Market research = Revenue

Don’t get things twisted in your mind, keyword ranking brings revenue. The key is to rank for keywords that actually make money, bring you customers, and increase the bottom line. Many times these keywords are not in your competitors vocabulary. Many online tools that help you predict the value of being number one for particular keyword are based on the Cost Per Click and search volume provided by Google Adwords keyword tool. These numbers are heavily manipulated by Google. They are useful but you have to do independent market research as well.

New definition of SEO

SEO is market research plus intelligent content creation. You’re not relevant to users if you are not providing what they want. If you are not providing what users want Google is not going to send their users to you. It’s that simple. Make your website visitors happy. There’s no other way to be good at SEO in today’s world. Not only do you have to have massive amounts of content but you have to have multiple types of content. PDFs, audio, video, text, and various other forms of content are required in order for you to achieve good rankings in key words that actually make you money.

Why all previous SEO is harming websites

95% of SEO companies are using or have extensively used outdated, ineffective, and down right harmful tactics and techniques designed to exploit the weaknesses in search engine’s. Basing a business model on the weaknesses of search engines with massive R&D capital is a losing bet. If there’s one thing you should always remember is that search engines are getting smarter and smarter and anything you do to manipulate them will be uncovered and will harm your business. There is wisdom in the old saying “it’s better safe than sorry.”

SEO is now Content Creation

The new phrase for SEO or search engine optimization, should be “content creation.” If you don’t train your business to become good at content creation it could mean the death of your business. Businesses that have ignored Internet marketing are now closing. There is a reason for that. People want to buy their products and services online. If you’re not online or your products are not online or your services are not online customers will not find you online. It’s a very logical conclusion that you need to be in the location of your users or your customers. They shop at brick-and-mortar stores and they like to shop online. To be visible online all businesses need SEO and automated content delivery systems. Make sure you subscribe if you want to be first in line for explaination of these systems.