David L Johnston From Spokane
David Johnston
David is the SEO Webmaster of Optimization Tutor and many other websites which can’t be listed do to confidentiality clauses. David strives to be innovative enough to morally compete in the search engine optimization industry when the normal course of business is cheating to get rank in Google, Yahoo and Bing.
His vision for the larger picture combined with the ability to never be stumped for long when obstacles get in the way make David a perfect fit for Optimization Tutor.
Past and Current Tech/Marketing Experience
Summary
I have: built many websites; optimize them; driven massive traffic to them; improved their ability to convert traffic to customers; built thousands of social media mentions and millions of links; built high quality well rounded back link profiles; set up affiliate tracking systems and found business partners to refer massive customers with no upfront costs.
To add to that I have built mobile and web apps, widgets, gadgets, quizzes, calculators and other tools that both drive social media popularity but mobile dominance as well.
I have created web crawlers and social media listening systems for brand awareness, social media customer service and lead generation.
Although I can do all that myself hands on, I have shown a specialty for building out teams to accomplish the same with a manufacturing process focus on specialty, efficiency and massive scale.
Overall Carrier Estimated Stats:
• Visitors Driven: 10 Million
• Page Views Driven: 15 Million
• App Impressions: 9 Million
• Leads Driven: 250 Thousand
• Links Built: 1.3 Million
• Revenue Generated: $4 Million
• Profit Created: $1.5 Million
Relevant Employment History
CEO and Founder: Optimization Tutor, Inc.
Marketing and Advertising Industry November 2008 – Present
We currently serve small to medium sized businesses that want to learn to do their own SEO, PPC, CPA, CPM and Social Media Marketing; businesses who want to do their own market research and content optimization strategy focused on only profitable keyword groupings; businesses who need new customers and who want to improve customer retention through great customer service follow up with text message and email marketing. Businesses who want mobile web and app development which have the capacity to drive massive Facebook shares, likes, and Tweets and back links.
Director of SEO: Adworkz, Inc.
Marketing and Advertising Industry November 2007 – Present
Adworkz is a performance marketing company with enterprise level advertising systems. We have a CPA Network with full tracking, stats and basic conversion analytics.
My department specializes in lead generation for the advertisers in the CPA network. Basically my SEO Department is a giant publisher for our ad network and competes in highly competitive markets previously dominated by CPM and PPC systems to drive traffic, leads and sales to our advertisers.
I am in charge of creating very advanced market research reports, creating the execution plans to take advantage of the resulting market gaps, setting up the teams that will execute the plans from begging to end, and training them on the proper execution. Basically inception to completion of everything SEO related.
We created many web properties but the one that stands out made almost $1 million the first year and now at its third year its at pace to hit $3 million. I cannot disclose details without a written NDA.
Owner and President: Intelicoast Enterprises, Inc.
Marketing and Advertising Industry May 2003 – November 2007
I ran and operated Intelicoast Web Designs until recruited by Global Edge Marketing, LLC. Which is now Adworkz, Inc. to provide my skills, experience and outsourcing resources to get the company started. I provided basic web design, search engine optimization, basic level PPC and entity creation. This is where I learned how to effectively set up overseas outsourcing teams.
Owner and President: Western Network, Inc.
Legal Services Industry Marketing August 2001 – May 2003 (1 year 10 months)
I ran Western Network, Inc. providing independent legal research for entity creation, entity law, asset protection, and some web design and marketing. This company was the subject of a hostile takeover and I that is when I started Intelicoast Enterprises, Inc.
Past and Current Education
SEO Brain Trust 2011-Present
Completed all advanced SEO and internet marketing training courses.
Twitter 2009-Present
With twitter I can stay on top of all current trends and news related to tech and web marketing. I find who the innovators are who work at major companies and follow them. This allows me to take in several industry specific periodicals worth of information weekly.
SeoMoz 2009-Present
Completed all advanced SEO video courses.
Stompernet SEO 2007-Present
I have completed all advanced training coursed provided by Stompernet, which basically includes everything anyone would want to know to run an online business.
Microsoft Expression Web Training
Completed all courses related to using Expression Web Design software.
Other Self Education
I can use the following software programs sufficiently: Microsoft Office Suite, all Microsoft Desktop Software, Open Office Suite, Apple iWork Suite, iMovie, iDVD, Screenflow, Adobe Photoshop, Gimp, Expression Suite, iMarcros, Eclipse, Visual Studio.
I have watched hundreds of web video tutorials on how to do everything from remove viruses on computers to super advanced web app creation. I have a well-rounded education on everything web related along with entrepreneurial business development matters.
Walla Walla Community College 2001-2004
Microsoft Office Suite, Web Design, Entrepreneurship, Auto CAD Drafting, Business Administration, and Education Assessment Software Development. I dropped out to start my own business. Nothing being taught was relevant to making money on the internet.
Advanced Tech/Marketing Skills
I have advanced experience in social media marketing, search engine optimization, mobile marketing, video marketing, email marketing, text message marketing, eCommerce, PPC/CPM/CPA and a ton of other types of marketing. I can have basic knowledge of and can do basic coding in HTML, CSS, some PHP (WordPress), some JAVA (Android), some JAVASCRIPT and a little PYTHON (Google App Engine).
I have great skills when it comes to analytics tracking, behavioral targeting, split testing, and conversion optimization. I can create awesome commercial and screencast training videos. I also specialize in viral mobile apps that generate tons of Facebook shares, likes, and Tweets.
Example: back in March I created an android app that by the end of May had 70k downloads, 15k active users, 1,500 ratings with an average rating of 4 stars. Also it has generated 25k SMS optins and 260 sales of the pro version.
Link to Android mobile app:
https://market.android.com/details?id=appinventor.ai_optimizationtutor_com.aWith_Love
Notice the tutorial video. I have several other apps but they have not been marketed as well yet. I have a couple really innovative mobile app prototypes I am filing patents on soon.
Here are some other videos I have made:
http://optimizationtutor.com/about-optimization-tutor/
http://bailbondlenders.com/referral-rewards/
http://www.adworkz.com/blog/google-analytics-goal-tracking/
My YouTube channel with the rest of the videos I have made:
http://www.youtube.com/user/OptimizationTutor
Here is a link to some advanced social media marketing tutorials I wrote:
http://www.adworkz.com/blog/author/davidj/
I have tons of others I wrote including this advanced SEO Copywriter’s guide:
http://optimizationtutor.com/wp-content/uploads/2011/06/Strategic-SEO-Copywriting-Rules.pdf
I have over 2,000 Twitter followers in case you need to ask anyone for a reference:
http://twitter.com/davidljohnston
Also you can check some references at my linkedin.com account:
http://www.linkedin.com/in/davidljohnston
and Referral Key
https://www.referralkey.com/OptimizationTutor
Example Sites:
Here are some examples of sites I built that have a fully functional affiliate tracking systems. The tracking links are even SEO friendly, which is very hard to make happen correctly.
http://bailbondlenders.com
Ranking #1 for Bail Bond Loans and many others.
This site has over 700 facebook industry niche friends and 34 affiliates.
http://vehiclemicrofinancing.com
Top 5 ranking for vehicle down payment loans and many others. This site has 86 affiliates sending traffic.
Some sites I am the director of:
http://www.newsytype.com
18,000 visitors per month.
http://www.cardealexpert.com
17,000 visitors per month. Built over 60,00 links.
http://personalmoneystore.com
Built over 900,000 links. Ranking #1-#3 in bing for highly competitive term payday loans and many others. Over 4 million visitors for 2010. Recently got hit by the Panda update in Google.
Our main company site:
http://optimizationtutor.com
Usually on first page for seo spokane, spokane search engine optimization, etc. etc.
Some of our sites I am testing SEO strategies on:
http://unsecuredautoloans.com
http://hiddenbeutysolons.com
http://babybow.biz
http://installmentloans.info
Latest client websites:
http://finestitalian.com
Community eCommerce for art. Usually ranking in the top #3 for Italian art and many others. This site is innovative because it allows artisans to blog about their products and experiences making the products in a way that gets their specific product pages ranked.
http://509treeservice.com
Usually ranking on the first page for almost all local terms like tree trimming and Spokane tree service, etc. The leads generated for them with just my free basic techniques was more than they got from $600 phone book ad and all other advertising.
Linkedin Recommendations
7 people have recommended David Johnston on Linkedin.com
Micah,
“David is a hard worker that researched and executed brilliant marketing ideas. He was always willing to think outside the box to find a creative solution to a difficult problem. It was a pleasure to work with him.” September 15, 2009
Micah Jamison, Web Developer, Global Edge Marketing
reported to David at Global Edge Marketing
Dan
“All of the doubters and naysayers were put to rest when David was allowed to flex his expertise when it comes to search engine marketing and optimization.
“This won’t work,” they said. It did.
“We can’t afford this,” they said. Balancing the marketing budget, David did it, and did it successfully.
What the experts said couldn’t be done, David has done. Taking a freshly minted website, David can turn it into gold in a time span that typical SEO experts wouldn’t even attempt to try.
Having a knowledge of the ins-and-outs of the global search industry and the ability to put that knowledge to use is what makes David stand out far and above any web developers I have ever met.” January 5, 2009
Dan Gayle, Web Designer, Global Edge Marketing
reported to David at Global Edge Marketing
Steve,
“David is a friendly, personable manager. His knowledge of SEO and SEM is deep; whether it’s market research, site optimization or a coding-related task, his level of dedication and enthusiasm is inspiring. It’s a pleasure working with him!” September 11, 2008
Steve Tarlow , Technical Writer/SEO , Global Edge Marketing
worked directly with David at Global Edge Marketing
Rin,
“I am privileged to write the letter for David. He has had his own business in the technology field creating web sites and many other things. He has had a high quality of achievement that only a few can attain. David Johnston was first hired at Team Spirit America as an I.T. Professional assigned to develop strategies for the company, but after understanding his technical skills and how he demonstrated an incredible initiative and a strong dedication, he later became one of the managers in the I.T. department.
Now assigned in the marketing division of Team Spirit America called Global-Edge Marketing. He has also shown that he is very dependable and hardworking. I have become close to David nearly two years and came to know him well, as he is in the one of the best people that I have known. His attitude to want to help with anything is flawless. His analysis is insightful and logical. In over four years of being in the Information Technology field, I have known few other people with talent equivalent to David’s.
Many of them lacked his good nature and humility, and few demonstrated the genuine intellectual curiosity that David has exhibited. David Johnston is a motivated young man of numerous talents and considerable self discipline. He is fun-loving, likable, enthusiastic, trusting, trustworthy and knowledgeable. David excels in all that he does. I highly recommend David Johnston for anything and everything that he desires to accomplish. He has my full respect forever. Respectfully, Rin Kang Web Developer/Marketing Department” September 9, 2008
Rin Kang , I.t-Web developer/Marketing Dept. , Team spirit America
worked directly with David at Global Edge Marketing
Prince
“Someone who wants precision in details will be impressed with David’s diligent professional work.” September 9, 2008
Prince Oniego , Blogger , Intelicoast Enterprises
reported to David at Global Edge Marketing
Craig,
“During the almost a year and a half or so that I have known David and observed him functioning in his businesses he has always been conscientious about and takes great pride in his work and a job well done. He likes to present himself in a professional manner while still having a personable way about him, maintaining a positive attitude and always putting his best foot forward with eager enthusiasm. He shows he cares in both his business and his personal life with his family and friends. I have personally recommended people to him to work together with him to build business with a high degree of professionalism. He has a “Can Do” attitude and tries to accomplish everything he can successfully. I can admire his drive and spirit and his willingness to “stick To It” to get the job completed correctly and expeditiously.” September 9, 2008
Craig Wirth , Student , Spokane Community College
was with another company when working with David at Global Edge Marketing
Craig,
“Daivd is extremely bright, lives on the cutting edge of computer and internet technology, and also has excellent communication skills. He’s a star.” September 8, 2008
Craig Allan Teich , Founder & CEO , QuantumLeverage
I was with another company when working with David at Global Edge Marketing