Getting high rankings may be easier than you think or have been told. We have a system that gets our clients ranked highly in Google, Yahoo and Bing. Ignoring Bing is a big mistake these days.
With all the new algorithms like GEO Ranking, Trust Rank, Social Circle Rank and others the chances of getting ranked on a national level for a massively high competition is slim for most budgets.
We have figured out a method for obtaining a combination of local rank + custom rank that obtains a large amount of traffic and repeat business for our clients.
What is Custom Rank?
There is a way to get to your target market before they use a search engine to look for your service. If your site is deemed to be of interest to the person by Google they will artificially up your ranking just for that person. Bing is doing the same thing and Yahoo rankings are just a mirror of Bing now.
How To Get Custom Rankings?
Google uses a variety of methods to figure out who is connected to who on the web. One method is whether that person has sent you and email, whether they are in your gmail contacts, whether they have followed you on Twitter, whether they have shared something on your site on Facebook or Liked it and several other methods.
Communicating and Connecting With Referral Sources
No matter what industry you are in there are businesses and individuals in similar industries who are in the market for referring business to you. Setting up a paid referral system that rewards them with commissions on sales makes it enticing for them to send people your way. Image this is done through banners and links on their websites that boost your SEO!
Social Circle Ranking
Imagine, like us, that Graphic Designers are a good source of referrals. When Google sees that you are connected with a Graphic Designer socially and one of their socially connected clients does a search for “SEO”, there is a good chance your site will be given great ranking for that person specifically. The more interaction between you and the Graphic Designer the better. The more interaction between that Designer and their client the better for you.
Facebook Edge Rank
Facebook as a similar ranking system which affects your rankings for searches inside Facebook and the prominence of your status updates on your friend’s Walls. These factors are now affecting your rankings inside Bing and Yahoo. Bing and Facebook have a partnership. Both Bing and Google use Twitter connections as part of their rankings as well.
Factors Affecting Custom Rank
Who you have in your gmail contacts, Android phone contacts, Facebook friends lists, Twitter followers and now more prominently Google Plus Circles largely determines who will see you ranking for competitive terms even when you don’t have the firepower to out rank competitors spending millions per year on their SEO.
The more you interact with these contacts the higher the custom rankings you will have when they do a search. Besides them, you get ranking boosts in the people they are connected with. Befriending power players in your sister industries is a great first step.
If you want to know more about how to get almost the same amount of customers and traffic as if you had a large SEO budget let us know. We offer free consultations and analysis.
Local Business SEO
If you are a local small business and are not looking to make millions online we have an SEO package that will suite your needs. Depending on the competition level of marketers in your industry this basic level package may get your website ranked and keep you there for 6-9 months without a monthly maintenance fee.
Many small businesses have such little competition that it makes no sense to pay the normal price for SEO. If you think you are in an industry without much competition online for your area this package will save you a ton of money.
Regional Business SEO
If you are a little bigger than a small local company and have been or want to start reaching out through the internet beyond one or two cities then this package is for you.
This package allows you to rank for keywords that do not required city names in them. Local SEO is for phrases like “keyword + city.” This package covers all the cities within a basic region of the country for terms without the “+city.” This is the first stepping stone to setting up a proper national campaign.
Jumping right into national might not provide the return on investment you are looking for so this is sometimes the best course of action. Start generating revenue so you can weather the difficult storm national campaigns can cause for your business.
National Business/eCommerce SEO
National SEO campaigns are not easy or simple. You have to utilize every type of legit SEO strategy possible. Typically this can include advanced tactics like building web apps and using PPC to drive traffic to them from website owners in hopes that they install the cool app on their site with a link back to yours.
Having an Android app is extremely helpful for jump-starting a Social Media Optimization campaign which is essential if you want national rankings. Having a large social media presence is part and parcel with having the influence to drive enough natural link building to compete against big budgets.
Extreme link building is the most important component necessary to compete on this level. Normally costs are high but rewards can be double or triple your investment. With this package everything needed is included.