Social media directly affects your websites rankings with Google, Yahoo and Bing. Ignoring this fact will increase your SEO costs as well as your PPC if you are using Adwords or AdCenter. How well your site is liked on the internet affects your Quality Scores with Google and Microsoft pay per click systems.
What Is The Point Of Social Media?
All forms of marketing are simply attempts to communicate with your target market. Some markets do most of their communication with businesses that they want to be customers of on Facebook, Twitter and other social media outlets. If you are not there where they want to communicate with you how are you going to reach them?
How Important Is Social Media
Some business types have a hard time with social media because it costs a lot of money and they don’t see any results. Usually social media is only going to work for businesses that have popular appeal. Some innovators have been able to buck these trends but not many. How many people are connected with you and how often they interact with your content affects your website’s ranking in several ways. The first way is getting in their Custom Ranking but the second has to do with your site’s ability to generate links.
How Social Media Affects SEO
When a popular website that has a strong social media presence posts a new article on how their widget solves a big problem in the widget market, do you think anyone in their social circles are going to link to it? The answer is a resounding YES! These links come in the form of Facebook Shares & Likes, Twitter Tweets and reTweets, and Google Plus One Shares and +1 Likes not to mention direct blog post links. There are other forms of link generation like when a power user on Tumblr, Digg, Reditt, etc. promotes your article you could generate hundreds of great links in just one day.
How to Become Popular
Besides having an awesome product, an awesome company and great customer service there are some tools and techniques that will help you become popular on social networks. Keep in mind that if your product is not socially loved then the extent of your social circle might just be sister industry peers. There is nothing wrong with that though as we can build your rankings with their help just the same. Ask us about our SEO friendly referral a friend tracking program we can set up for your when you contact us for a free consultation today!