If you are a little bigger than a small local company and have been or want to start reaching out through the internet beyond one or two cities then this package is for you.
This package allows you to rank for keywords that do not required city names in them. Local SEO is for phrases like "keyword + city." This package covers all the cities within a basic region of the country for terms without the "+city." This is the first stepping stone to setting up a proper national campaign.
Jumping right into national might not provide the return on investment you are looking for so this is sometimes the best course of action. Start generating revenue so you can weather the difficult storm national campaigns can cause for your business.