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Once you have your QR Code generated using Google URL Builder and Google URL Shortenter you are ready to begin setting up the goal tracking.

Step By Step

Determine which page you want to track as your goal and copy the url in the address bar. (Hint: This should not be the same as the QR Code landing page and should be a “Thank You” page or something similar.)

1. Go to your analytics account and click “Edit” next to the profile listing belonging to the site you are tracking.
2. In the “Goals” section click on “Add Goal.”
3. Give the goal a name.
4. Check the “Goal Type” selection “URL Destination” box.
5. Paste the url of the page you want tracked in the box.
6. Click save goal.

That is it!

You are now set to start tracking your first goal. You can define additional goals if you want. It’s important to only set “real” goals that affect revenue. Every goal should be determined by a “step” you want the user to take on their path to becoming a customer. Typically that requires multiple steps.

What should be the next goals?

Your first goal might be to view a specific page like in our demo video we specified the “application” page. The second goal could be set to a page they can only view upon completion of the form. A third goal could be a what you want them to do after completing the first actions. This could typically be an up-sell on the back end or additional purchase offers. Keep it simple and focus on revenue generating goals. Happy tracking and thanks for watching!

It’s important to know what people do after scanning your QR Codes whether they are displayed on bill boards, magazines, flyers, brochures or business cards.

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Most businesses use QR Code generators like bit.ly and others typically used for tracking Social Media efforts. This tutorial is based on making sure your brick and mortar traditional marketing is helping your website’s search engine optimization efforts. Google and Bing know what marketing you are doing and making sure they catch everything is very important. This video uses Google tools and primarily focuses on Google in general.

Step by Step Instructions

1.  Determine what page on your website you want to send traffic to and copy the url from the address bar.
2. Go to Google and search for “Google URL Builder” and click the first official Google listing.
3. Paste the url you copied into the website box and add your specifics such as “Medium” and “Campaign Name” then click “Generate URL.”
4. Copy the newly generated url and open a new tab and type in goo.gl and hit enter.
5. Paste the long url into the URL Shortener box and hit “Shorten.”
6. Click “View Details” next to the newly shortened url row line on the right side.
7. Right click the QR Code image and “Save as.”
8. Either use this image in your marketing directly or you can fix it up in Photoshop or something to make it look better with your creatives.

URGENT REMINDER:

Make sure that you attempt to scan it with Google Google’s app or something similar. Just go to your app store and search for QR Code Scanner and obtain an app with high downloads and ratings. Scan your QR Code as it would appear on your creative and see if it works. If it works you are good to go! Have fun being a QR Code Ninja from now on. This info isn’t widely known or used so feel proud!

Determine Response Rates

Keep in mind that only about 6% of the population uses QR Code Scanners. So if you distribute a flyer to lets say 10,000 residences and you see in Analytics in the “Campaigns” section of “Traffic Sources” that 100 people visited your website, you can estimate an Open Rate, sometimes called Read Rate, of around 1,750 people or 17.5% because 100 is around 6% of 1,750.

If you want to get really accurate you can also track your inbound calls and emails. If you know the normal response rates you can use these to better accurately determine the true “Response Rate” for your marketing campaign. QR Code tracking is a great skill to add to your tool box!

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Once you get visitors to your site you have to find ways to monetize that traffic. In other words you want to make money off of the visitors to your site.

Give them value for free, then offer something for sale, then re-offer other similar products as an up-sale.

All website are conversion tools to get users to become customers

There are many sites that are more of a conversion or sales tool than a traffic magnet. Some types of business, usually local service businesses, don’t have a chance to get much traffic organically. There are just not many customers or buyers searching locally for their service online.

Whether your business is a great traffic magnet or you have to send your potential customers to your site manually through cold calling, brochures or some other form of traditional marketing, once they are there it is important to convert them to to a real customer.

Stop yourself from treating your site as just a hobby

Websites are just tools for getting business or making money. Many websites are treated as nothing more than a hobby or a status symbol. No matter what your passion is there are ways to make money off of your website. Be passionate and write your heart out but make sure there is something on your site that users can buy to support your effort.

How to sell an e-book on your website

Many websites have really annoying advertisements on their sites that just make their visitors crazy. The more effective ad, is something that makes sense with the article the user just read. Example:

“If this article interests you than you may want to consider reading the e-book on “Advanced On Page Optimization” published by Optimization Tutor. Click Here to View the E-Book.”

After plugging your e-book convert the reader to a buyer

When they click to view the e-book you should send them to a conversion page which is a page designed to convince the visitor that they should buy the e-book. Usually these type of pages are the highest converting when they have very attractive graphics, are extremely simple, and have a photo of some face with the eyes invitingly looking at the user. They already trust you if they read the whole article. If they are serious about conversion rates there is a decent chance they will buy.

Stay clear of affiliate programs unless you are an expert

Affiliate programs allow you to advertise other company’s products or services on your site in exchange for you getting a percentage of the sale. Our experience with affiliate programs have shown us that they are all pretty much a total waste of time.

There are so many technicalities that can disqualify your commission that you can end up making them a bunch of money and get non yourself. They don’t tell you what you are doing wrong very often. They will continue to let you send them customers without letting you know why you are not getting a piece of the pie. Our recommendation is that you find or create unique content such as e-books that you get almost all of the sales price yourself.

Keep your conversion process on your site

Keep the user on your site through the conversion process. If you just send all your users to other sites where they buy the products then you lose much of the control that is needed to make a decent amount or money on the internet. There are very easy ways to collect the money yourself using Google Checkout of Paypal payment systems. You can send bills via email and allow users to purchase your products and when they are done buying they are redirected back to your site. Ideally you have what are called up-sells ready for them.

How to make additional offers after a sale

An “up-sale” is an offer designed to compliment their recent purchase. You see it all the time with big sites like Ebay, Amazon, etc. “If you are interested in this, maybe you will be interested in that.” It is a way to add purchases to each buyer and many times users will actually be upset that you don’t sell something if they consider it as vitally related to what they already purchased.

Use email marketing for effective customer retention

An effective way to resell a customer who you already went to the expense of attracting to your site is email marketing. This is only effective if the email recipient trusts you and has bought from you already. Once they buy something offer them an option to be added to an email list for further offers or product updates. This allows you to send them thank you notes and additional offers that compliment what they already purchased. Many websites lose massive amounts of money by neglecting the power of customer retention.

Example of a hobby site that is losing thousands per month

An example of this is http://nintendoplayers.com. They provide great Nintendo video game reviews and information but there is no “Buy Now” button anywhere to be found. So, if a user wants to buy the game that they became convinced was great they then have the added frustration of having to go off page to buy it. This is a common problem with all the sites where the owners of the site just think of it as a hobby. Make sure that you don’t make this mistake.