Search Engine Optimization is simply making sure that your site is doing what search engine love so they send you free traffic. Example: if you found this site through a search engine like Google or Yahoo then you probably saved us $12.00.
Search Engine Optimization Basics Overview
If we were to pay a search engine per click for visitors on the keyword “search engine optimization” that is how much they would have charged us for your click.
You can see just how expensive that could get. We do our best to make sure you get information that will help you avoid those types of costs.
Why is optimization important in the first place
Optimization is important because everything is competitive. If you have to pay for all your visitors then how are you going to compete with sites that get free traffic? Your costs are going to be so high you will give up. Save that money and invest it into tools, knowledge, and similar things that will help you optimize your site yourself.
Search Engine Optimization Basics
There are some basics of optimization that everyone should know. You can’t know what to write about effectively if you have not done any keyword research. Example: one keyword that gets a lot of traffic according to Google’s keyword traffic estimation tool is “seo.”
SEO is the common acronym for Search Engine Optimization. So, it is important for this site to have that keyword in its content in more than one place so search engines begin associating “seo” with our site. When someone types in seo into Google or Yahoo search we hope that our site comes up on the first page.
Is being on the first page of Google and Yahoo important?
If you are not on the first page for a keyword a searcher types in then you will never get enough traffic to make money. Many do not realize the power the search engines have to bless your site with viability. The search engines publish all types of guides to help people make sure they are set up to receive this type of internet love. Follow the guidelines and stay away from cutting corners.
What about tricks others use to get on the first page of search engines
Trying to cheap the search engines is counter productive. We know many tricks to manipulating search results but one thing is always true. It only works for a little while and then you have to start over. We found that the time it takes to research all the ways to cheat is the same amount of time it takes to write good content. So, for the long run, keep in mind that writing good content does not run the risk of resetting your sites optimization back to zero in a few months.
List of optimization topics to research in order of priority
There are a few basics of optimization and they should be research regularly and they are:
- Quality of sites linking to yours
- Website domain name
- Number of back-links to your site
- Type of link i.e. nofollow or dofollow
- Up-time of your site (pick a host carefully)
- Website title and content
- Website design structure
- Content titles and keywords
- Name of pages and posts
- Amount of content and keywords
- Speed of your sites page load
- Structure of content code
- Number and type of code errors
- Misspellings in content
- Website domain age (matters most in first three months)
Conclusion for Search Engine Optimization Page
Research is important. Making sure you know what to look out for will save you triple the amount of time it takes to research ways of fixing problems after the fact. Doing it right the first time is vital. Make sure your site is designed with SEO in mind. Paying for a redesign is costly. Then make sure you know the keywords on your topic that get the most searches. Make sure that all your titles, page names, and content contain these keywords. Get other sites to link to yours whether you do it through trade or blogging on their sites. Always remember, the easy way is the not the cheapest way. Always be writing, writing, writing, and linking, linking, linking.
If you want more information on optimizing your site for search engines please click here for more articles on Search Engine Optimization Made Easy.