Keyword Research Services – Travis Sago’s Instacash Tested & Reviewed
March 12, 2010 by Optimization Tutor
Filed under News
Are you like me and struggle with keyword research? Actually I can find loads of keywords. My problem is finding good keywords.
When I used Google’s keyword tool I trusted the results 100%. Why wouldn’t I? Big company like that shouldn’t be giving false figures. Turns out they do and they don’t.
The data returned isn’t accurate. But it probably was at the time they put it together. I stumbled across the solution to this particular conundrum.
I homed in on a key phrase with roughly 5000 competing websites. Great I thought, I can nail that. I put out probably thousands of articles.
It didn’t take long to notice there were now over 9000 competing sites. I was shocked at this huge difference. Looked like it was going to be hard work. I was relieved to see that an awful lot of these competitors were showing my articles.
The point I’m trying to get across is that had I looked at the keyword with 9000 competitors, I would have left it alone. I was competing with myself as my article was on the majority of these new sites. A great result in the end for that key phrase.
I got lucky on that keyword but I suspected I may not get lucky again so I made the decision to try out a keyword research service. Hopefully I could get some golden keywords delivered to my inbox every day. I calculated the cost against the time it would take me and it seemed a value for money concept.
Of the keyword research services on offer I opted to try Travis Sago’s Instacash. Travis being at the top of the bum marketing pile. Bum marketing only costs my time so it’s my kind of marketing.
It takes me an hour or two to come up with a couple of decent keywords. Getting them delivered is a huge help. An hour or two of my time is highly valuable to me when all I have is time. Put that couples hours saved against the daily cost and it adds up to value.
I get a lot of emails from gurus banging on about outsourcing. I see this as an outsourcing project. Outsourcing my keyword research to someone else.
You can find out just how the trial went over at my site. Earlier I mentioned that I ended up with thousands of articles on websites for a certain keyword. I’ll let you know how I did that on my site
Choosing Keywords for Highly Optimized Web Pages
February 10, 2010 by Optimization Tutor
Filed under News
This can be allotment one in every of ten during this chase agent accession series. In allotment one we tend to can outline how to accept the keyword phrases best acceptable to aftermath a aerial ROI for your chase agent accession efforts. Over this 10 allotment alternation we will go through ten capital parts and achieve to optimizing a site. Some accomplish booty some hours, some may booty months relying on the competition, however in the tip and if done accurately you’ll accept a able-bodied optimized armpit that will abode ready-bodied and authority it’s positioning.
Of advance all web site’s alter up and bottomward regarding in a position-bodied optimized sites will absorb added time on the aerial end of the rankings than ailing optimized or spammy sites which might see aerial rankings however which will lose those rankings over time.
Step One – Keyword Choice
Arguably, keyword another is that the distinct best necessary date in the absolute access process. If you do not accept the actual keyword phrases you’ll not aerate your ROI on this campaign. I acknowledgment ROI and use it as a admonition that keyword another is not necessarily regarding attractive for the best searched phrases. A assisting access is one which produces the greatest acknowledgment on advance for the cash and time that are accessible to place seem it.
Bigger Is Not Continually Higher
If you’re a web artist in Seattle who has aloof started your own business, you may accomplish “web style” the targeted keyword byword for your armpit as it absolutely has the accomplished cardinal of searches with 707,962 in September 2004 in line with the “Overture Chase Appellation Suggestion Tool”. If you accept bags of dollars and abounding months to deal with aloof to attaining those rankings it may be done but, would that be the simplest use of some time? Alternatively you could ambition “seattle internet armpit style” with 5,070 searches in September. A Google articulation analysis shows the cardinal of links for the top 3 competitors for the Seattle chase had 132, 21, and forty seven appropriately admitting for “net design” the prime three had 18,700, 5,420, and one,310 admission links each.
With a acceptable armpit you would get added assignment than you could handle with 5,070 searches on Overture abandoned if you were baronial able-bodied on the on top of chase engines. This may acutely accommodate the accomplished acknowledgment on advance for the baby business buyer who best fully does not accept the time and cash accessible to ambition “web style” and who wouldn’t accept the manpower to booty advantage of the rankings alike if they were attained.
This is an acute archetype about it acutely illustrates that sometimes the byword with the accomplished cardinal of searches is not essentially the simplest ambition for your business.
Phrases That Sell
Another application you will appetite to accomplish back allotment your keyword phrases is whether or not they’re “purchase phrases”. Phrases with a aerial cardinal of searches that aren’t “get phrases” can tend to accompany a lot of traffic, regarding the about-face arrangement can be so much lower. Ought to you accept to ambition “purchase phrases” you’ll not get the aforementioned cardinal of visitors regarding your arrangement of visitors to sales can be abundant higher.
During this archetype let’s accept you are the business administrator for a acclaimed accounting company. There will be abounding selections you’ll be able to accomplish for your targeted keyword phrase. The top searched phrases in September 2004 that were accounting-related are:
“accounting” with 156,095 searches
“accounting software” with fifty four,621 searches
“accounting job” with 32,015 searches
“accounting services” with nineteen,260 searches
“accounting firm” with thirteen,089 searches
Several ability go with their gut aptitude and attack to ambition “accounting”. The botheration with this byword (alternative than the antagonism for it) is {that the} bodies accomplishing that chase are not necessarily alike engaging for an accounting firm. They will be accounting students, baby business house owners not absorbed in hiring an accountant however aloof engaging for tax data, etc. “Accounting software” and “accounting job” are irrelevant, that leaves us with “accounting services” and “accounting firm” as the two capital options.
From now an appraisal of antagonism should be performed and therefore the pros and cons of authoritative anniversary the first ambition ought to be suggested based on the bulk of assignment it will booty to realize the byword vs. how abounding searches there are for that phrase.
Usually promotions that ambition different “obtain phrases” can finish up way added acknowledged that those targeting phrases based mostly alone on the cardinal of searches thanks to the added conversions and concerning decreased competition.
Tools To Use
Armed now with ability on the way to admit and accept amid altered phrases there charcoal alone one question , how do you apperceive that phrases are alike searched? Fortunately there are a brace abundant assets out there to recommendation you acquisition out how abounding searches are performed for specific phrases. They Are:
The Overture Chase Appellation Suggestion Tool
A appropriate equipment for researching keyword phrases. It indicates which phrases had the accomplished numbers of searches on Overture throughout the antecedent month. The better weakness it has, as so much as applying it to the accustomed chase engines, is that Overture counts atypical and plural as the aforementioned and additionally corrects misspelling thus the totals are all lumped calm during this apparatus admitting on the accustomed engines they are advised differently.
WordTracker
WordTracker is actual agnate to Overture’s Chase Appellation Suggestion Equipment except that this equipment differentiates amid plural and atypical searches, will not actual spelling (i.e. it gives the cardinal of searches for misspellings instead of acclimation them and giving a absolute for actual and misspelled words) and offers the when-effects in predicted numbers of searches over all the engines per day instead of aloof one agent over a month.
They settle for a abundant chargeless balloon that does not accord you as abounding when-effects however which will be actual useful.
When application these accoutrement I acclaim alpha with the Overture Chase appellation Suggestion Equipment and already you’ve narrowed bottomward your decisions, about-face to WordTracker to assure that you’re accepting the appropriate advice in commendations to close (singular vs. plural) and additionally {that the} numbers match. Generally you will acquisition {that the} numbers are fully altered from anniversary tool. During this accident you may accept to use your best judgment.
Don’t balloon to analysis misspellings back application WordTracker!
Tips & Tricks
There are not any absolute “tricks” to apprehension the keywords you should ambition concerning there are some tips. A few pointers that can advice you aerate your keyword selection:
Suppose sort of a layman. Aloof as a result of you apperceive your business agreement does not beggarly that anybody does. Do not aloof anticipate of the words you employ to call your products/services, anticipate of the words you’d use if you knew annihilation concerning it added than the actuality that you simply clean it. You’ll appetite to recruit a acquaintance and settle for them run some searches for you.
Suppose like an expert. On the added ancillary of the coin, there could be phrases acclimated accurately in your trade that bodies “within the recognize” would use to chase for your articles and/or services. Be abiding to attending into these phrases. You aloof may acquisition some hidden gems that nobody abroad has anticipation to target.
Don’t ambition too abounding phrases. Some SEOs and webmasters ambition dozens and typically alike hundreds of phrases. The end result, they generally absence those they best capital to attain. Keeping yourself and your keyword annual centered can accumulate your armpit focused. If your armpit is targeted you’ll rank college for the phrases that can aftermath the accomplished acknowledgment on investment.
Testing
Check your phrases. If there’s any agitation about whether or not a chase byword is annual targeting it’s generally a acceptable abstraction to analysis the conversions through pay-per-click engines . Set up an annual with a PPC agent and bid on the phrases that you would wish to target.
You settle for to bethink {that the} PPC engines don’t accommodate for the aforementioned bulk of cartage as the accustomed engines. Analysis the antecedent phrases, analysis another phrases, and see that aftermath the most effective results. One thing abroad to accumulate in apperception is that PPC don’t seem to be accustomed engines. If your ROI isn’t as aerial on added cher phrases that doesn’t beggarly they will not aftermath the college acknowledgment on the accustomed engines space a top baronial does not quantity money per click.
In the tip you may accept accepted a solid annual of keyword phrases and if the PPC attack is accouterment a acceptable acknowledgment on advance you ability as able-bodied accumulate it active and adore the “bonus” cartage that it provides.
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Choosing An SEO Consultant
February 10, 2010 by Optimization Tutor
Filed under News
While the most necessary thing in making a webpage is that the designer a consultant knowledgeable in SEO is even a lot of necessary if you wish to own it show up well in search engine rankings. An SEO consultant will mean the difference between a cool page that no-one sees and a cool page that everyone not solely visits but talk about.
A smart SEO consultant will not solely understand the tricks of the trade however conjointly how to use them best. An SEO consultant is as much an artist because the web designer. Whereas the net designer knows all of the tricks of the trade in creating a masterpiece of the web the SEO consultant is the promoter that makes sure folks travel to determine it.
When choosing an SEO consultant create sure to find one that is willing to not only work together with your web site designer, otherwise you if you’re doing your own web site, however additionally understands your needs. Am SEO consultant is not there to diminish your website or interfere with its look. They are there to make certain that it’s designed from the bottom up to utilize as efficiently as doable all of their SEO tricks. An SEO consultant will blend their techniques invisibly along with your website. In fact that is how they have to work. The most effective SEO consultant can not even leave a visible footprint. They need to be just like the wind. A divine wind to shield your website and breathe inspiration into it.
The foremost necessary factor is to create sure that your SEO consultant will work along with your web site designer as to not impede their efforts. Do what you did when you chose your internet designer. Tell the SEO consultant what you need. Give them a time-frame on when you wish their services to work. Let them apprehend what your future goals are and realize out what they will do for you.
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The Myth of Link Exchange
February 10, 2010 by Optimization Tutor
Filed under News
If you’ve got a net website that’s getting abundant traffic, you’ll in the end be approached by somebody who can want to link to your website and have a link from yours to theirs. It has been widely reported that this will help you get better positioning in search engines. This is often and is not true.
Whereas having somebody link to your site might drive traffic if they visit your website from a link on that website, having links that aren’t relevant to the content on the linked sites on your site might actually harm your ranking on the search engines.
Search engine positionint on sites like Google are based mostly on a point system. This method adds or subtracts points from you for varied reasons. For instance it used to be that if you hid keywords on your page repeated repeatedly, you moved up within the search engines on a relevance basis. This follow over time became referred to as a form of “spamming the search engines”. When you’ve got hidden text on your page (hidden text is when you create the text the same color because the background thus it’s invisible to the user) you lose points in the rankings and move down the list.
Search engines have been made very intelligent by their creators. They do things like compare the keywords to content, seek for content changes, and compare the content of web site links contained on the site to the sites they link to. If the content has relevancy to the location possibilities are it helps your website rating. If the links aren’t related, it will hurt your ranking.
It appears then that to own effective linking we should solely link to sites that contain complimentary content. If I have a business website, my website ought to link to other sites with business content. To link my site to a beauty salon website would probably do terribly very little smart for me as far as traffic is worried and would terribly probably be detrimental to my website ranking.
Now I do not wish to discourage you from having advertising on your site. Ads are a completely different animal. Links sometimes are all grouped together on a page of suggested links whereas ads are sometimes mixed in with the content and take the shape of banners. These types of ads can not hurt ranking. Most profit driven web sites have some type of ads on their website and therefore the search engines are made to require these ads into consideration.
To sum it all up, links are sensible only to sites that are relevant to your content. If somebody asks you to try to to a link exchange that is not relevant to your website, thank them for the offer and decline politely. If their content is connected to yours be certain to make it happen if you’ve got a method to try and do it.
As a internet master who enjoys a top five listing on most search engines on the net I can say that when it comes to learning how the search engines work it’s higher to have linked and lost than to possess never linked at all.
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The Myth of Search Engine Optimization
February 10, 2010 by Optimization Tutor
Filed under News
There are only ten spots within the top ten spots. This may seem like a repetitive statement, but it’s creating a point. For firms to be selling the supply of 10 spots to thousands of firms makes for a mathematical anomaly that each one the keyword buying in the globe won’t be able to solve. The danger of all this madness is that, like with the initial internet boom, the SEO (search engine optimization) boom will go bust as more and more firms get uninterested in spending cash for results that somehow forever appear to get replaced by excuses.
There are ways to naturally secure a affordable position on search engines. They include:
Embed Keywords in Your Content – the location of keywords (words you would like your web site to be categorized as and words you want the search engines to pick up on) in your page title and throughout your content will permit the search engine spiders to identify your web site as you wish to be identified and place your site as half of searches for the words you select. The placement of the foremost critical keywords in the title tag will result in the next search placement because the search engines place the title because the clickable link on the search engine results page. Once upon a time meta tags and meta keywords were employed by search engines to guage content and search relevancy. This is often not done anymore, partly as a result of spammers abused it, and partly as a result of the search engines may not figure out a approach to monetize it (as they need with keyword purchases). The employment of meta tags and keywords within your content remains useful though in that they are often what is used in the description of your company on the search engine results page. By the method, create sure that while you’re creating content that will be noticed by the search engines you don’t finally end up creating content that is either incomprehensible or irrelevant to your readers. It is senseless putting all this effort into getting individuals to go to your web site if they can’t understand a word of what you’ve written once they get there.
Have a Correct Design – search engines cannot index pages that are more than 2 clicks removed from your homepage, which is concerning the identical distance the typical internet user is willing to travel to get at your information. It is so necessary to form bound {that the} structure of your website is constructed to maximize both search engine indexing and userability. In this case the 2 converge, thus it is an straightforward condition to agree to execute.
Generate Link Relationships – to some extent, search engines rank in line with some estimation of your web site’s popularity. One of the parameters they use is how several alternative sites are linked to yours. Therefore you would like to develop affiliate and alternative relationships that link their web site to yours. This too is in keeping with general smart internet selling, and therefore ought to not arouse an excessive amount of resistance.
Search engine placement cannot come back at the expense of your ancient and on-line marketing programs. It could, maybe, be a component of your integrated arrange, however you need to make sure it does not take over your other activities. The lure of the search engine – this idea that leads are generated by the lead itself – is very seductive, and the reason why therefore several corporations have forsaken abundant of their other promoting activity for the complete time management of their keyword purchasing and search engine optimization activities.
There have continuously been most popular places to advertise and there have forever been preferred ways to generate leads – and often the sole corporations ready to avail themselves of these high-tier opportunities were those with the monetary resources to try and do so. Simply as Time magazine has but one back cover to sell, Google has but ten prime spots for the keywords you want. If you have the means that to purchase your home on that page, and you deem it to be a productive use of your marketing dollars, then you should do it. But, if you do not have the resources, and you are nonetheless spending cash as a result of some internet promoting firm is promising you higher placement, you’re possibly throwing your good cash away. Even with the pay-per-click model, that serves to cut back a number of your risk, you’re still paying for keyword purchase services and possibly different related services. Without spending real cash you’re either getting sub-par keywords or you are being placed well when the primary three pages – and very few people bother looking out once the third search engine results page.
If you don’t believe us, google it. You will see.
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